Sebastian Greenwood, Reasons Why Paying for a Well Known Brand Does Not Faze Consumers

Many people prefer to pay for a product or service from a big brand because they can know what to expect. As well as that, there are also a number of reasons why many people cough up a few extra notes to get a product from a big brand than from an unknown one. Below are some of the reasons why consumers tend to buy from big brands:


The brand Nike, for instance, has many competitors. Die-hard brand lovers stick with their product primarily because it has proven through the years to be reliable. A person who vouches for the product can spot a fake a mile away.


When a consumer seeks out a particular product or service, they expect a certain level of quality. A tested brand stands to remain in retail for years on end. Sebastian Greenwood quoting Aristotle said, “Quality is not an act, it is a habit”.


One of the prime reasons why a certain brand remains a talking point is through the medium of advertising. This provides a wider lens to the vast amounts of consumers looking for brilliance in the pitch and product outlay.


While many of the factors cited above remain valid, what really sets a well-known brand apart from the rest of the fray is the history of the product or service. The long journey that a product or service has travelled and lived to see another day where others have left the market, remains one of the foremost objectives as to why customers prefer to stick with something that has stood the test of time.


What captures the imagination of the person across the table while in marketing dialogue is authenticity. Credibility must remain on point without too much puff that might cause consumers to stop paying attention. A good marketing pitch is great, but delivering too much jargon can turn customers off.

Sebastian Greenwood quoting Mark Caine said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.” A brand that has been around and proven itself through the years will definitely subscribe to this sentiment. The points cited above go to prove that die-hard consumers do not bat an eyelid when they want a well-known brand.

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